Creamy transforms the familiar ice cream bar into a world of texture, scale and motion. Brittle shells, frozen cores and rich coatings become sculptural landscapes, patterns and kinetic structures.

A tactile CGI study balancing softness and fracture, precision and imperfection, product clarity and abstraction.

From material research and flavour exploration to procedural fragmentation, repetition and motion studies, the project evolved through a series of experiments focused on how every surface could look, break and behave.

Each test helped define a distinct visual language—tactile, expressive and unmistakably creamy.

2026.

Direction & Production.