Aesop
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Four separate animations, creating contrasts between them so that each piece of content was tailored to the brand’s specific product.
Depicting the cellular regeneration provided by the skin exfoliant, the metal strips soften under the product’s effect.
This is followed by a silhouette of a woman’s face that regenerates, starting with her hair, as the hair repair balm flows over it.
Softness and hydration are the threads linking all the products together, and we continue to see this as the tube of hand cream glides by.
Finally, a face mask demonstrates the moisturizing effect of the oil, a product whose properties become evident in the fluidity of the liquid itself.
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2026.
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AESOP
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Art Director and Producer.